Help Black consumers hold politicians accountable. Create a cycle of Black opportunity and Black prosperity.Īnd help shore up our democracy: Be part of the progress. Invest in Black-owned businesses and Black business leaders. Support Black organizations who are fighting to revolutionize criminal justice and public safety in the United States. As businesses, you have obligations to the communities you benefit from. Check yourself before you call a Black person “aggressive,” “disruptive,” or “difficult.” That goes a long way. Oh, and while you’re at it, stop with the BS office microaggressions. This is core-business stuff, not extra credit. Measure against them ruthlessly and relentlessly with KPIs. Put in place incentives to achieve those goals. I guarantee you.Īnalyze where you are as an organization. In fact, the former accelerates the latter. Retention and promotion is just as urgent as recruiting and hiring. On the other side of the equation, that means helping Black talent climb the ladder, and turning over power and authority to rising Black leaders. Fund educational institutions that champion Black students and their futures. So, redouble your efforts to identify, recruit, attract, develop, and elevate Black talent. On one side of the equation, that means fixing the “pipeline” challenge, once and for all. Inside your company walls, you need to hire more Black people. So, you got this.īut just in case you don’t “got it,” let me help you out. And you fix business problems all the time. To me, this isn’t only a social justice problem or an equal opportunity problem. Now is not the time to beat yourself up, or to obsess about the ten ways you might get it wrong. You’re not benefiting from Black experiences, relationships, perspectives, insights, and ideas.Īnd most importantly, you’re not doing the right thing.īut don’t feel bad about that. If you do that, you’ll see the problem clear as day. Notice the muted Black voices in conversations where decisions get made. Count the too-few Black faces in meetings. Learn where Black people exist in your company-and, more importantly, where they don’t. They’ve been sounding the alarm for years. Before you open your mouth, open your eyes and ears. Companies have been profiting off Black culture and Black consumers for decades.Īre you just now realizing that all Black lives matter, not just those of Black artists and athletes? Not just Black dollars? Ask yourself, truthfully. For the past two weeks, several times a day, it’s been the same question: What can I do?įor starters, the fact that you’re only asking now is part of the problem. I know it is, because you’ve been calling me.
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